Publisher's Synopsis
The secrets of successful public relations (PR) are uncovered in this "Bluffer's Guide". Included are features on how to deal with press releases and corporate brochures, how to handle meetings and the media, creating corporate identities and how to cope with crisis. The book also shows how to give yourself the best PR by convincing your employer and/or your client that you are doing a first-rate job. Other "Bluffer's Guides" look at whisky, accountancy, antiques, fortune telling, golf, occult, racing, the classics, weather forecasting and world affairs.
