Publisher's Synopsis
A blog is the best way to create custom content for your current and future customers. Chapter one of this book looks at how a blog can help your business, how to find good examples of business blogs, and how to decide what kind of content your blog should feature. Chapter two examines the platform options for blogging, how often you should post content, and the best ways to get your content to an audience. Chapter three tells you how to come up with content ideas, stick to a posting schedule, and earn some money through your blog. Whether you're thinking of starting a blog or want to grow an existing one, this guide will teach you all you need to know.
