Publisher's Synopsis
The authors present five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace--Vision, Teamwork, Development, Knowledge, and Management Involvement.
About the Publisher
The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.
