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Blockbusters: The Five Keys to Developing Great New Products

Blockbusters: The Five Keys to Developing Great New Products

First edition

Paperback (14 Aug 2003)

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Publisher's Synopsis

Five key product development practices that have helped companies such as Colgate and Apple create popular products for the marketplace.

About the Publisher

HarperBusiness

The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.

Book information

ISBN: 9780060084745
Publisher: HarperBusiness
Imprint: HarperBusiness
Pub date:
Edition: First edition
DEWEY: 658.575
DEWEY edition: 23
Language: English
Weight: 327g
Height: 210mm
Width: 141mm
Spine width: 25mm