Publisher's Synopsis
This awardwinning book covers an impressive expanse of history so far overlooked in the history of the multinational and the world economy - from 2000 BC to 100 AD. Beginning with the story of the first known multinational enterprise in the times of the Assyrian Empire, the book traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world: Assyrian, Phoenician, Greek and Roman. Using the eclectic paradigm - the leading theory of international business academics - the authors render varied and highly interesting analyses and insights. Professor John Dunning, the doyen of international business studies, sets the stage with his foreword.
