2013
Hardback (31 Jan 2013)
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Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9781137277527 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 31 Jan 2013 |
| Edition: | 2013 |
| DEWEY: | 658.401 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 199 |
| Weight: | 376g |
| Height: | 224mm |
| Width: | 138mm |
| Spine width: | 17mm |
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