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Beyond the Business Plan : 10 Principles for New Venture Explorers

Beyond the Business Plan : 10 Principles for New Venture Explorers

2013

Hardback (11 Oct 2013)

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Publisher's Synopsis

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781137332868
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2013
DEWEY: 658.11
DEWEY edition: 23
Language: English
Number of pages: 275
Weight: 496g
Height: 145mm
Width: 217mm
Spine width: 22mm