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Beyond the 30-Second Spot

Beyond the 30-Second Spot Enhancing the Media's Role in Congressional Campaigns : Congress & The Media

Paperback (01 Jan 1986)

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Publisher's Synopsis

The potential of radio, television and more recently cable to serve as this country's electronic soapbox has long been recognized. Yet, during every election period there are complaints about the way candidates use the electronic media. As disenchantment with the current system has mounted, commentators and members of Congress have proposed ways to change the laws governing political broadcasting. This study analyzes these proposals that would reform political advertising.

Book information

ISBN: 9780939715114
Publisher: UPA
Imprint: University Press of America
Pub date:
DEWEY: 659.193200973
DEWEY edition: 20
Language: English
Number of pages: 7
Weight: 454g
Height: 229mm
Width: 152mm
Spine width: 25mm