Publisher's Synopsis
Questions the existing research in and theories of attitudes and attitude change and documents new approaches to a unified theory of beliefs, attitudes, and values as interrelated in a functionally integrative cognitive system.
About the Publisher
Jossey-Bass publishes products and services to inform and inspire those interested in developing themselves, their organizations and institutions, and their communities. All are designed to help customers become more effective in the workplace and to achieve career success by bringing to life the ideas and best practices of thought leaders around the world.
