Publisher's Synopsis
This text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject.;The book adopts an applied approach, using case studies and discussion questions, and encourages students to develop their own behavioural applications. It is suitable for students who want a broad perspective on behavioural issues, an industry-centred approach and a thorough grounding in the subject.;This book should be of interest to first-year or final-year HND students in hotal and catering management, hospitality management, leisure studies and tourism; HCIMA part B final membership course students; and students on other service sector management courses at degree or HND level for their behavioural studies or orgenizational behaviour course component.
