Publisher's Synopsis
For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory.
This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life-showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.
