Publisher's Synopsis
This book is about transforming knowledge to action. Successfully doing so requires good communication skills, a proficiency especially important in conservation. In most instances, conservation professionals have stiff competition for resources and support to do their job. When given the opportunity to make their case, conservationists need to make it well. Inside this cover are the tools to do just that. Lessons include how to: -lay the organizational foundation for papers and presentations -write direct and clear scientific papers -create thought-provoking oral presentations -gain the attention of decision makers -effectively lead public meetings. Master these lessons and what you write and say will command attention and respect. Most of all, you will give the knowledge you have the best chance of translating into the actions you want.
