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Basics of a Successful Business Strategy

Basics of a Successful Business Strategy

Paperback (19 Jan 1994)

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Publisher's Synopsis

Breaks down the process of creating a business strategy into the following stages: analyzing current market position; identifying promising fields; highlighting a target group and reaching them; setting an innovation strategy; formulating a co-operation strategy; and recognizing basic needs.

Book information

ISBN: 9780749410964
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
DEWEY: 658.4012
DEWEY edition: 20
Language: English
Number of pages: 86
Weight: 175g
Height: 215mm
Width: 170mm