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Basics of Licensing

Basics of Licensing - Basics of Licensing

International edition

Paperback (23 Jun 2014)

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    Publisher's Synopsis

    The first of its kind, this book is the comprehensive guide to understanding how licensing operates in key markets around the world. It functions as an easy-to-read overview of basic licensing practices employed internationally, including chapters on how to develop and administer a licensing program, the international license agreement, and the role of licensing agents and consultants, plus sample agreements and forms.

    Book information

    ISBN: 9780983096399
    Publisher: Kent Press
    Imprint: Kent Press
    Pub date:
    Edition: International edition
    DEWEY: 343.07
    DEWEY edition: 23
    Language: English
    Number of pages: xxix, 365
    Weight: 463g
    Height: 216mm
    Width: 140mm
    Spine width: 20mm

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