2nd Edition
Paperback (10 Jan 2008)
Not available for sale
Out of stock
For undergraduate Marketing Research courses.
Basic Marketing Research, 2e, utilizes ExcelT add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
| ISBN: | 9780132059589 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 10 Jan 2008 |
| Edition: | 2nd Edition |
| DEWEY: | 658.830285554 |
| DEWEY edition: | 22 |
| Number of pages: | 510 |
| Weight: | 940g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 20mm |
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