Paperback (25 Jan 1996)
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Out of stock
Focuses on all aspects of planning, coordinating and executing marketing strategy. This edition has been updated to introduce core marketing management concepts for today's business environment.
| ISBN: | 9780471117957 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 25 Jan 1996 |
| Language: | English |
| Number of pages: | 1088 |
| Weight: | 1928g |
| Height: | 240mm |
| Width: | 200mm |
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