Publisher's Synopsis
This guide introduces the important subject of marketing to people who have recently started or who intend to start and run their own business. It explains the key aspects of marketing in a practical, straight–forward way, including:
- How to plan products and services for specific markets
- How to define your target market
- How to price
- Where and how to start your operations and, when you employ others, how to get everyone involved in marketing
- The best distribution policy to adopt
- How to develop a structural sales presentation that can be adopted by anyone who sells for you
- The use of simply produced sales literature and price lists
- When quoting for business, how to turn a quotation into a selling proposal
- Examples of good and bad marketing from a variety of businesses.
