Publisher's Synopsis
Bank Strategic Management and Marketing Derek F. Channon Professor of Marketing International Banking Centre, Manchester Business School Manchester This book is the first of its kind to address the issues of strategic management and marketing in the banking industry in an international context. Developed over a number of years at the International Banking Centre at the Manchester Business School, the text provides practical information and unique guidelines to help bankers apply the concepts of marketing and strategic management specifically to the banking industry. Bank Strategic Management and Marketing is based on experience, and has been tried and tested throughout the world. It will provide an invaluable contribution to the area of management education for banking in a time of rapid change. An accompanying book of case studies is also available. Contents Preface
- Introduction
- Bank Strategic Planning
- Implementing Strategic Planning Successfully
- Competitor Analysis
- Purchasing Financial Services
- Planning Corporate Account Strategy
- Product Range and Development Strategy
- Bank Pricing Strategy
- Delivery System Strategy
- Communications Strategy
- Bank Organization Structure
