Publisher's Synopsis
PRAISE FOR BANDING TOGETHER FOR A CAUSE
"To describe Banding Together for a Cause as an insider′s look into cause marketing, while true, would be overlooking the other gifts contained in this story of the Yellow Wristband. It is also a motivational tome for anyone who is passionate about living their life for others, from seasoned professionals to those first embarking on their professional path. Rachel′s honest and humorous insights, in addition to both visionary and tactical to–dos, make this book a must–read for anyone involved in mission–based living." LAURA JANE HYDE, CEO, Gilda′s Club Chicago
"Whether for–profit or nonprofit, every company dreams of an iconic marketing campaign like the yellow wristband. Rachel provides an insightful look behind the scenes at the Nike/LIVESTRONG partnership as well as useful strategies and tactics that any business can learn from." LINDSAY BECK, founder, Fertile Hope
"Being a part of the LIVESTRONG campaign was one of the most exciting, exhausting, educational, and rewarding experiences of my professional career. I am thrilled that Rachel was able to successfully document the myriad moving parts and extract valuable lessons learned to share with others who are passionate about making the world a better place." BIANCA E. BELLAVIA, Director of Development–Communications, The Seton Foundations/Seton Healthcare Family
" Banding Together for a Cause leverages Rachel Armbruster′s behind–the–scenes knowledge of the yellow bracelet campaign to share practical insights into creating successful corporate alliances. It′s a worthy addition to any cause marketer′s bookshelf." DAVID HESSEKIEL, President, Cause Marketing Forum, Inc.
"Insightful. Rachel Armbruster captured the essence of what is paramount in guiding a not for profit organization to success. Most NFP/NGO organizations rely on passion alone to build the brand when much more is needed. Through Rachel′s experience, she built a framework that will help others achieve their goals in their journey for a cause." LES CARTER, DBA, Director of Global Business Programs, St. Edward′s University
