Publisher's Synopsis
"When you can measure all those words that you are talking about, and break them into numbers, you know really something about it. To the contrary, when you are not measuring anything at all, then you have no idea on what you have spoken. You have no control over your sayings. The knowledge can be meager in that way, and that could be unsatisfactory as well, says", Dr. Kaplan. In other words, if you can measure, then you could improve. That is the reason, why business metrics were introduced to measure the performance standards of the organizations, towards improvisation. That is all balanced scorecard is about. Let us see about that in detail.
