Publisher's Synopsis
This course reader provides participants to Bahria University's first summer school a comprehensive introduction to the theoretical and practical aspects of applied international business skills. It contains reading materials aimed at helping students better understand the subtle and profound ways that culture can affect business. This book is divided into three interrelated parts: part one introduces the course and lesson plan. The second part deals with the Pakistan- Connect assignment given during the summer school. It amongst others lists resources and explains guidelines for the project. Part three contains the required course readings, offering key cultural flashpoints for national cultures, and highlighting useful skills for an interdependent world, such as negotiating, presenting, or eating and meeting across cultures. Bahria University IBS summer school: ready for the world!
