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Bagehot on Sponsorship, Merchandising and Endorsement

Bagehot on Sponsorship, Merchandising and Endorsement

New Edition

Hardback (31 Mar 2000)

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Publisher's Synopsis

This text provides a comprehensive and highly practical explanation of the law relevant to the increasingly important business areas of sponsorship, endorsement and merchandising. It synthesises a variety of current practices to provide clear guidance on all aspects of negotating contracts.

Book information

ISBN: 9780421616509
Publisher: Sweet & Maxwell
Imprint: Sweet & Maxwell
Pub date:
Edition: New Edition
DEWEY: 343.41084
DEWEY edition: 21
Number of pages: 290
Weight: -1g
Height: 230mm