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Back Where We Belong - Marketing as the Organization's Core Strategy

Back Where We Belong - Marketing as the Organization's Core Strategy 25 - Journal of Service Management

Paperback (20 Mar 2014)

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Publisher's Synopsis

This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas.

Book information

ISBN: 9781784410971
Publisher: Emerald
Imprint: Emerald Publishing
Pub date:
Language: English
Number of pages: 132
Weight: -1g