Publisher's Synopsis
THE NUTS AND BOLTS OF STRATEGIC BUSINESS PLANNING AND FINANCING is a short course designed for engineers and technicians. It fills a gap left by technical education curricula. The book is concise and leaves out all unnecessary elaborations or deviations from the subject. Yet it is complete because it covers also important problems left out even from formal business education courses. It also introduces a new approach to planning and optimizing with a Strategic Planning Graph. The chapters are designed for three groups of readers: 1. Students of Business Management 2. Managers and Engineers involved in taking calculated risks but unfamiliar with accounting and finance. You do not need to master the art of accounting, but you need to master the art of using accountants.
