Publisher's Synopsis
Digital commerce is growing rapidly and is expanding into numerous channels, devices, industries, and markets. However, when we think of eCommerce, we often have B2C transactions in mind. That is businesses selling to the general public or consumers. B2B eCommerce, on the other hand, involves business-to-business transactions and must take into account the interests and requirements of business customers. B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020. In fact, it's anticipated to be the area of largest eCommerce growth from 2020 to 2025.
Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales - this book will take you through the key stages to making B2B eCommerce success for your business.
It will take you through the four Stages to success:
-Should You Add eCommerce to Your Business?
-Getting Everyone and Everything Ready
-Making the Website a Reality
-Making B2B eCommerce a Success: Site Launch and Ongoing Marketing
Plus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.
