Publisher's Synopsis
The culture of sales has changed in the last century. We live in the information age where businesses and consumers alike can access information with the click of their mouse. What does this mean for the modern sales representative? Today's sales representative must be informed and ready to provide a unique selling proposition that will leverage their relationship with their buyer to create a sale.
B.U.D. Better, Unique, & Desirable: The Sales Process That Gets Results offers a sales philosophy that can positively impact your sales and set you up for success. The B.U.D. factor represents the characteristics you need to embody in order to serve your customer and ultimately close more sales. This book examines the B.U.D. factor as it relates to each part of the sales process so you can be B.U.D.
