Publisher's Synopsis
Behavioral psychologist Dr. B. F. Skinner presented this keynote address at the American Psychological Association's 1990 Annual Convention. In Dr. Skinner's last public appearance, he expresses his belief that the proper role for psychological science is the analysis of behavior. He speaks about the path psychology has followed over the years, from early introspection methods to three kinds of variation and selection, including natural selection, the evolution of operant conditioning, and the evolution of culture.
