Publisher's Synopsis
"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--.
Hardback (21 Jan 2025)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--.
ISBN: | 9798369370414 |
Publisher: | IGI Global |
Imprint: | IGI Global |
Pub date: | 21 Jan 2025 |
DEWEY: | 659.1 |
DEWEY edition: | 23/eng/20241122 |
Language: | English |
Weight: | -1g |