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Avoiding Ad Fraud and Supporting Brand Safety

Avoiding Ad Fraud and Supporting Brand Safety Programmatic Advertising Solutions

Hardback (21 Jan 2025)

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Paperback (21 Jan 2025) $208.62

Publisher's Synopsis

"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--.

Book information

ISBN: 9798369370414
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 659.1
DEWEY edition: 23/eng/20241122
Language: English
Weight: -1g