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Australian and New Zealand Strategic Management: Concepts, Context and Cases

Australian and New Zealand Strategic Management: Concepts, Context and Cases

2nd edition

Paperback (05 Oct 1998)

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Publisher's Synopsis

Written as a textbook for undergraduate and postgraduate students of strategic management and business policy, this book combines a selection of the best in international readings with conceptual material and real case studies from Australian and New Zealand companies.  Carefully structured to allow the course to be tailored to suit different levels and needs, this text covers conceptual issues and then focuses on the unique context in which Australian business operates.

Book information

ISBN: 9780724811311
Publisher: Pearson Education Australia
Imprint: Pearson Education
Pub date:
Edition: 2nd edition
Number of pages: 870
Weight: 1338g