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28 original cases - drawn from every Australian state - are arranged in parts in this book: consumer behaviour, marketing mix, services, international marketing, marketing strategies. A "case-study grid" indicates the marketing concepts covered by particular cases, and Census 86 statistics are incorporated wherever needed.
| ISBN: | 9780063121164 |
| Publisher: | Longman Higher Education |
| Imprint: | Longman Higher Education |
| Number of pages: | 352 |
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