Book (01 Jan 1991)
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A guide for retailers and specialty firms to breaking into the affluent market mature adults, Asians, "middle-class" millionaires, childless households, etc. where more and more of the money is going. Explains how to use demographics, psychographics, and other tools; how to distinguish between fads and trends; and how the rich think. No index. Anno
| ISBN: | 9780942061239 |
| Publisher: | Financial Sourcebooks |
| Imprint: | Financial Sourcebooks |
| Pub date: | 01 Jan 1991 |
| DEWEY: | 658.8348 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 262 |
| Weight: | 599g |
| Height: | 234mm |
| Width: | 160mm |
| Spine width: | 28mm |
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