Assessment and Planning in Health Programs

Assessing individual and community needs for health education, planning effective health education programs, and evaluating their effectiveness, are at the core of health education and promotion. Assessment and Planning in Health Programs, Second Edition provides a grounding in assessment and evaluation. Written in an accessible manner, this comprehensive text addresses the importance and use of theories, data collection strategies, and key terminology in the field of health education and health promotion. It provides an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each.Click here to make your transition to the new edition even easier! New chapters on program implementation (Ch 9) and social marketing (Ch 5)Running case study applies the knowledge and skills of each chapter to a real world situationCheckpoint reflections or questions get the reader to pause and think about what s/he has just readEnd of chapter exercises allow students to apply and/or illustrate knowledge and skills gained from the chapterBoxes and figures illustrate how to apply the skills covered in each chapterIncludes sections on strategies and activities and discusses designing and carrying out processes when money is tight Appropriate for bachelor's and master's level students in health, health education, health promotion, wellness, human services.Foundations of Health EducationHealth PromotionHealth Education Program Planning and EvaluationSenior Seminar in Health Education © 2011 | 266 pages