Publisher's Synopsis
In strategic competition against competitors that can outspend the United States (either individually or collectively), it is important to understand not only the efficacy but also the efficiency of campaigning measures. Unfortunately, neither the efficacy nor efficiency of overseas military campaigning measures beneath the threshold of armed conflict is well understood. In this report, the authors seek to address this gap and provide the foundations of a strategic evaluation and decision-support tool to inform U.S. Department of Defense (DoD) campaign planning--more specifically, to assist in choosing overseas operations, activities, and investments in a logically linked and sequenced plan in support of specific strategy-aligned objectives. The authors break down campaigns into three sets of factors: overseas campaigning instruments (or inputs), campaigning outcomes, and contextual factors that are likely to influence the effectiveness
