Publisher's Synopsis
Asia′s Digital Dividends is the first book that thoroughly assesses the implications of e–business for Asia–Pacific′s dynamic corporations. It is a groundbreaking work for the region and its companies, with a strong focus on capturing real value–the "digital dividends" that are a top priority for executive teams.
Asia′s Digital Dividends reveals the key trends that have been ignored amidst the hype about the dotcom demise:
- the region will add over 150 million Internet users in the next four years
- overseas buyers in key export sectors are insisting that regional exporters use the electronic channels
- online sales in the region actually doubled in 2001, and in sectors such as travel and financial services consumers are moving online at an unexpected pace
- over 80% of online sales in the region belong to Asia′s large companies, and this figure is growing
- most leading large companies are figuring out how to use online channels in their core businesses, and see these channels as key to their future.
Asia′s Digital Dividends is a book written by business strategies from The Boston Consulting Group, a firm that IDC has called " the world′s premier strategy consulting firm for management of the world′s leading companies." The authors bring more than a decade of experience working with leading companies across Asia–Pacific. They focus on the strategic use of e–business in order to create new value and gain competitive advantage in one′s core business.
