Publisher's Synopsis
Build profiles of countries in Asia This reference book brings together key marketing data for countries in Asia. Now in its 5th edition the book has hard to find demographic, economic and marketing statistics for 46 Asian countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles. Asian Marketing Data and Statistics includes: - Hard-to-research demographic, economic and marketing statistics in one place - Data for 46 countries that can easily be compared across nations - Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible) Key areas researched - Advertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and Tourism Countries researched - Afghanistan; American Samoa; Armenia; Azerbaijan; Bangladesh; Bhutan; Brunei; Cambodia; China; Fiji; French Polynesia; Guam; Hong Kong; India; Indonesia; Japan; Kazakhstan; Kiribati; Kyrgyzstan; Laos; Macau; Malaysia; Maldives; Mongolia; Myanmar; Nauru; Nepal; New Caledonia; North Korea; Pakistan; Papua New Guinea; Philippines; Samoa; Singapore; Solomon Islands; South Korea; Sri Lanka; Taiwan; Tajikistan; Thailand; Tonga; Turkmenistan; Tuvalu; Uzbekistan; Vanuatu; Vietnam Discover - How many mobile phone subscriptions there are in each country - How much confectionery is consumed in each country - How much coffee Malaysians drink Why buy this book - Uniquely comprehensive marketing data in one volume - Data presented in easy to read tables and comparable across countries - Ideal for company or academic libraries – excellent value for money - Euromonitor consults thousands of sources to research this data saving your research time - Broad appeal – useful to many library users
