Publisher's Synopsis
Design is not just about how a brand looks, but how products are used and communicated to the world; Art of Packaging and Structure explores one of the most important forms of this communication by breathing new life into the subject of packaging design. This title follows projects through concept and design sketches all the way to the finished packaging, with products that reach from whimsical and organic to high-concept and utilitarian. Designs for pet products, take-away boxes, vinyl toy packaging, perfume cases and more are accompanied by concept sketches and a DVD.
