Publisher's Synopsis
Approaches to Audiences offers a comprehensive survey of
contemporary academic research along with a brief account of its
history and development . The main themes include social influences,
public opinion, individual impacts and uses, children and young people,
cultures of class and nation, families and households. Each of the three
sections presents a group of key studies on the relevant topic,
followed by a specially commissioned critical analysis written by a
distinguished scholar. Audience research ranges from the study of
individual impacts to wider social/global influences. Students and
researchers alike will find this book an essential up to date guide to
the state of the field today.
