Publisher's Synopsis
MySearchLab provides students with a complete understanding of the research process so they can complete research projects confidently and efficiently. Students and instructors with an internet connection can visit www.MySearchLab.com and receive immediate access to thousands of full articles from the EBSCO ContentSelect database. In addition, MySearchLab offers extensive content on the research process itself-including tips on how to navigate and maximize time in the campus library, a step-by-step guide on writing a research paper, and instructions on how to finish an academic assignment with endnotes and bibliography.
Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus --this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduces each of the major research methodologies used by social psychologists -- Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research -- and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the field: Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.
