Publisher's Synopsis
The first practical guide for designing, analyzing, and developing successful Web–based delivery
The demand for secure, reliable, user–friendly ecommerce sites continues to rise, yet a high percentage of these projects fail. In order to meet the challenges of creating a successful ecommerce site, developers must be able to effectively design and analyze their systems. This hands–on resource provides you with this vital information, taking you step–by–step through the process of setting up and maintaining an ecommerce system. Highly recognized information systems expert Arthur Langer explores all phases of ecommerce development, covering everything from user analysis to the installation and testing of complex transactions. He emphasizes the skills and approaches you′ll need to develop an ecommerce system, and he provides you with several modeling tools and techniques that you′ll be able to use to develop Web–based delivery.
Throughout the book, you′ll gain insight into brick–and–mortar IT systems and how to merge them with Web systems. Langer also teaches you how to:
∗ Design interfaces to legacy systems and databases
∗ Ensure reliability and security
∗ Extract information from users, marketers, and consumers
∗ Integrate existing systems with Web technologies
The companion Web site features:
∗ Training materials and study questions
∗ Streaming video presentations
∗ Links to relevant sites
∗ Additional resources
Wiley Computer Publishing
Timely. Practical. Reliable.
Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/langer
