Paperback (15 Feb 1996)
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Out of stock
This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.
| ISBN: | 9780201565010 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times Press |
| Pub date: | 15 Feb 1996 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 382 |
| Weight: | 630g |
| Height: | 234mm |
| Width: | 171mm |
| Spine width: | 26mm |
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