Publisher's Synopsis
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Hamburg, language: English, abstract: In trying to achieve its main aim this study has set the following objectives: 1 Identifythe main advantages and disadvantages linked with the use of artificial intelligence methods in international marketing 2 Evaluate critically the applications of artificial intelligence methods in international marketing and compare them to alternative statistical ones 3 Explorethe whole process of implementing artificial intelligence methods from a holistic perspective, thus covering context and non-context related factors, and additionally accounting for the international perspective of marketing. 4 Formulaterecommendations for further research and algorithms of how to practically employ artificial intelligence methods in solving tasks in international marketing. It would be a mistake for the reader to view each of the stated research objectives as separate, unrelated activities. The answers to these objectives will consequently provide information for the achievement of the research aim which is to gain insight into the efficiency and practical implementation of artificial intelligence methods in international marketing.
