Publisher's Synopsis
Business intelligence (BI) is considered as the process of turning data into information and then into knowledge allowing decision makers to tune their actions according to the company strategy (Golfarelli, Rizzi, and Cella, 2004). BI is also one of the techniques to improve qualitative and quantitative value of the knowledge available to decision makers (Cody, Kreulen, Krishna, and Spangler, 2002). Hence, BI can contribute to decision making (Ishikawa and Nakagawa, 2013). The process involves the application of research methods, models, and approaches to various domain problems. The field of management has a drive for an increasing need for data analysis (Moutinho and Huarng, 2012). The demonstration of how the process can be applied to assist decision making is interesting to many practitioners.
