Paperback (16 Mar 2003)
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This humorous & incisive critique of advertising urges the pros to abandon the endless stream of clichés, cheesy productions, miscast celebrities & gratuitous sex that characterise so much of their work & instead return clients' rights to the forefront. Bob Garfield wants bad advertising banished from the world.
| ISBN: | 9780071403160 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Mar 2003 |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Number of pages: | 204 |
| Weight: | 411g |
| Height: | 211mm |
| Width: | 147mm |
| Spine width: | 19mm |
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