Publisher's Synopsis
The purpose of this paper is to analyze from the theory of argumentation and analogical hermeneutics, the debate that takes place on digital platforms such as Twitter, Facebook and Youtube by supporters and fans of President Andrés Manuel López Obrador, against the media and its representatives, i.e., journalists and communicators. And more than a debate, authors and institutions analyze the discourse in the digital era. They investigate the type of messages and observe that there is no debate, but ideological campaigns with a negative charge against those who dare to question, criticize or comment on any policy, position or action of the now president in office. Such action puts at risk the function of journalism, which is to tell the facts and to monitor the political, economic and social powers, as well as to generate public opinion. But with the advent of the Internet, now whoever has an account on one of the digital platforms, has the instrument to respond, comment, inform, not only in text, but with voice and image, to build their own narrative of their reality and public opinion transforms it into published opinion.
