Publisher's Synopsis
Customer satisfaction is vast and complex. Practical analysis focuses on the relationship between product offerings and customer satisfaction. In other words, the customer service relationship is generally the focus of particular attention. Today, it's a veritable industry, playing an increasingly important economic role in most countries. In all activities, in all organizations, whether political, in the service sector or in tourism, the various players seek to attract customers and satisfy them, because without satisfaction, there can be no talk of the sustainability of an offer.
