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Analysing Media Texts

Analysing Media Texts - Continuum Research Methods Series

Paperback (01 Dec 2003)

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Publisher's Synopsis

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

About the Publisher

Bloomsbury Continuum

Book information

ISBN: 9780826464705
Publisher: Bloomsbury Publishing
Imprint: Bloomsbury Continuum
Pub date:
DEWEY: 302.23072
DEWEY edition: 22
Language: English
Number of pages: 90
Weight: 142g
Height: 215mm
Width: 140mm
Spine width: 7mm