An Overview of the Public Relations Function - Public Relations Collection

Bowen, Shannon A.

1st Edition

Paperback (30 Apr 2010)

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Publisher's Synopsis

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from. book.

Book information

ISBN:	9781606490990
Publisher:	Business Expert Press
Imprint:	Business Expert Press
Pub date:	30 Apr 2010
Edition:	1st Edition
Language:	English
Number of pages:	186
Weight:	302g
Height:	229mm
Width:	152mm
Spine width:	9mm