Publisher's Synopsis
The representation of women in advertisements has been perceived as problematic since as early as the 1960s, due to the rise of feminism and the challenge to stereotypical norms. However, in more recent years, cultural commentators have acknowledged a shift in the way that women are depicted in ads, including those that put less strain on women to comply with stereotypes.
This investigation will distinguish how substantial advertisements with the aims of female empowerment are, or whether this approach potentially masks real societal issues.
