Paperback (25 Sep 1998)
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Out of stock
Introduction to International Marketing seeks to provide a grounding in international marketing, and de-mystify the jargon associated with it. It instructs the reader on issues such as understanding the changing nature of the international trading environment and identifying information sources for international marketing.
| ISBN: | 9780749422462 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 25 Sep 1998 |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 160 |
| Weight: | 350g |
| Height: | 234mm |
| Width: | 142mm |
| Spine width: | 13mm |
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