Book (28 Feb 1989)
Not available for sale
Out of stock
Explains the advantages of licensing corporate identities, brand names, and trademarks, and tells how to set up and manage a licensing department.
| ISBN: | 9781556231346 |
| Publisher: | Dow Jones-Irwin |
| Imprint: | Dow Jones-Irwin |
| Pub date: | 28 Feb 1989 |
| DEWEY: | 343.7307 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 160 |
| Weight: | -1g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 19mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$3.98off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $3.98
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024
$5.19off
Building B2B Relationships
Paperback
Published 03 Dec 2024
Save $5.19